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Jun 9, 2009

GPS War on the iPhone

As we saw in yesterday's Apple WWDC keynote, GPS maker TomTom is going to market with turn-by-turn navigation for the iPhone, which will be available in the iTunes store for an as-yet-undisclosed price The company will also sell a hardware kit that includes a window mount and charging cable.

This morning we learned that rival GPS maker Navigon, which recently stopped producing standalone GPS devices for the U.S. market, is also entering the iPhone arena. Even though TomTom hasn't given a release date for its app, Navigon says it's app "takes off first." That's some GPS smack talk.

Navigon will actually offer two navigation apps, including a lite version with maps but no active routing. The full version will include Navigon's excellent Reality View and lane assistance features, which help you navigate tricky highway exits. It will also deliver day and night viewing modes, a POI database, portrait and landscape orientations, and the ability to navigate to saved contacts.

Sources say that the app will be available with North American, Western European, or Australian maps. There's no release date or pricing yet.

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