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Oct 20, 2008

Obama takes campaign to the Xbox

Democratic presidential candidate Barack Obama has opened up a new front in his battle with Republican John McCain for the White House
: videogames. The Obama campaign has placed advertisements for the candidate inside the online versions of some of the hottest-selling videogames in the United States. Holly Rockwood, a spokeswoman for videogame giant Electronic Arts, told AFP the Obama campaign had purchased ads inside nine of EA's top titles. The ads are appearing from October 6 to November 3 in Xbox 360 games such as "Burnout Paradise," "Madden 09," "Nascar 09," "NHL 09" and "Skate," Rockwood said. She said the ads would be visible to players in 10 US states who play the Xbox games online against each other using Xbox Live. Among the 10 states are several expected to be among the most hotly contested in the November 4 showdown between Obama and McCain.

"Not all of our games support dynamic in-game advertising but these ones lend themselves well to this kind of opportunity," Rockwood said.

"You're driving down the freeway, you're passing billboards and one of the ads you will see is for Obama. "We try to create an authentic gaming experience," she said.

The ad campaign encourages voters who are eligible to do so to cast their ballots before November 4.
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